Olympic breakdancers, Chipotle burritos and pop stars walk into a bar. It may sound like the start of a bad joke, but online search data suggests the spectacle could play out across the US on October 31. Google's annual "Frightgeist" list has revealed 25 costume ideas that the tech giant claims are "trending" for Halloween. The list is based on September search data compared to last year and is also a sort of portrait of pop culture figures for 2024. Topping the list this year is Bob, the shrunken-headed ghost from the recent Beetlejuice sequel. Coming in second was viral breakdancer Ray Gunn, who recorded a spike in Google searches for the "green and yellow tracksuit" and "green tracksuit bottoms" worn by the Australian athlete during her controversial Olympic performance. In third place was "CatNap," a cat-like monster from the popular video game series Poppy Playtime. Lady Deadpool and singer Sabrina Carpenter also made the top 10, with Google Trends reporting that searches for her heart-shaped corsets have increased significantly this year.
Five characters from the Pixar film "Inside Out," expressing humanized emotions like envy, anger, disgust, fear and joy, made the top 25. So did the Chipotle burrito (No. 11), Sonic's nemesis Shadow the Hedgehog (No. 20), rapper Soulja Boy (No. 24) and three other characters from "Beetlejuice." (Both "Beetlejuice" films were released by Warner Bros., which is owned by CNN parent company Warner Bros. Discovery.) Google also looked at the most popular costumes for kids (led by Red from Disney's "Descendants"), pets (Dogpool) and couples (Deadpool and Wolverine).
This year's Frightgeist also includes a costume map for the U.S., showing local preferences that aren't always reflected in the national data. For example, Dolly Parton was the most popular costume in Tampa, Florida, and Rapid City, South Dakota, while Anchorman character Ron Burgundy topped the list in Marquette, Michigan. Related Articles How Heidi Klum became the undisputed queen of celebrity Halloween Bluey from the Australian animated film of the same name was popular in Duluth, Minnesota, and Tucson, Arizona. Frightgeist also noted that Beetlejuice was the hottest party theme of the year, while Mummy's Hot Dogs topped the creepy food category. Here are the 25 most popular costumes of the year, according to Google Trends. Bob the Shrink from Beetlejuice Ray Gun Nap Delores from Beetlejuice Pomni from The Amazing Digital Circus Envy from Inside Out Red from The Descendants Dr. Doom Sabrina Carpenter Lady Deadpool Chipotle Burrito Anger from Everything's Upside Down Disgust from Everything's Upside Down Wolverine Fear from Everything's Upside Down Delia Deetz from Beetlejuice Gambit Dune Minions Shadow the Hedgehog Joy from Everything's Upside Down Peelee from Fortnite Lydia Deetz from Beetlejuice Soulja Boy Godzilla
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