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Upcoming regulations mean that whisper-quiet EVs must make artificial noises to warn pedestrians, and automakers like Nissan are turning that into a weird marketing opportunity. AMG is taking it to another level, though, announcing that Linkin Park will be one of its “partners in performance” helping shape the sounds made by its future EVs.
“I started to talk with these guys about what is their interpretation of electrified sound,” Mercedes-AMG CEO Tobias Moers told Wheels. “We sell emotions and sound is really a crucial part of emotion, so what we do is work on artificial sounds because you have to.”
There are a lot of other audio experts who will help shape AMG’s EV tones, so it’s not clear what part Linkin Park will play in that. “We started off years ago,” said Moers. “We established a team doing artificial sound and we worked together with games specialists, we worked together with film artists doing sound for films.”